The Livestream Hack to Discover Your Ideal Prospects (that you never knew existed)!
Unlocking the power of LinkedIn doesn't have to be an enigma wrapped in a puzzle. There's a surprisingly straightforward strategy to connect with potential prospects, ones you didn't even know were out there waiting to hear from you. Today’s tip revolves around the untapped resource of LinkedIn Livestreams.
Diving into LinkedIn Livestreams
Consider LinkedIn Livestreams not just as educational or informative sessions but as gathering spots for people with shared interests, especially within your industry. When someone attends a livestream related to what you do or offer, they're essentially raising their hand, saying, "This speaks to me!" That's your cue.
A Three-Step Strategy for Finding Leads
Step 1: Zeroing In on the Right Streams
Your first move is to scout for livestreams that align with your services or products. These could be sessions hosted by competitors, clients, partners, or industry leaders. The key is relevance—the content should mirror what you're passionate about and what you offer.
Step 2: The Attendee List Is Your Compass
Once you've pinpointed a suitable livestream, the attendee list becomes your navigational chart. These aren't just names; they're potential leads who have already shown an inkling of interest in your domain by choosing to attend the event.
Step 3: Initiating Contact
Now comes the pivotal part—reaching out. Craft a connection request that's personable and contextual. Mention the livestream to break the ice and establish a common ground, but keep it light. Something along the lines of:
"Hey [Name], saw you're also checking out the XYZ livestream tomorrow. Really excited about diving into [topic]. Would love to connect!"
Going the Extra Mile
This is where you differentiate yourself from the crowd.
Engaging Beyond the Connection Request
After they accept your request, don't just move on. Make an effort to follow their updates by activating notifications for their posts. This allows you to interact with their content thoughtfully, further strengthening the budding relationship.
Cultivating Meaningful Interactions
By consistently engaging with their shares or posts, you transition from being a mere connection to a familiar face in their network. This ongoing interaction lays the groundwork for more natural conversations about your services, without the hard sell.
The End Game
This approach is about nurturing relationships over time, setting the stage for when the discussion naturally veers into what you offer. It's about being seen as a helpful, engaged member of their network rather than just another sales pitch in their inbox.
